At Cambridge Savings Bank, our purpose is to have a positive impact on our customers, employees, and community's financial well-being. We are committed to exceeding expectations, having a strong commitment to diversity and inclusion, and fostering a highly collaborative and customer centric environment. The Digital Marketing Associate is primarily responsible for managing the flow and execution of all digital marketing campaigns for the Bank, delivering on campaigns that produce high impact for our business partner’s goals, and helping improve our customer’s financial wellbeing. Closely collaborate with the Marketing Managers and the Creative Director to ensure that the team is executing on marketing initiatives in a way that is efficient, effective, and timely.
The Digital Marketing Associate supports the Digital Marketing Team in the development and execution of insight-driven digital marketing campaigns—including campaign ideation, creative execution, media acquisition, landing page development and optimization, SEO/SEM, digital display, text-based ads, paid social and paid remarketing, as well as establishing and monitoring KPIs for each campaign and initiative, creating data driven reports.
Consistently align work to CSB’s values and develop a solution focused mindset, while building emotional connections by using the tools of listening, compassion and understanding.